Rush is designed to be identical on iOS, Android, PC or Mac. While this can be done with a single click, you can also dig a little deeper and, for example, do schedule posting. What is different about Rush is it’s built-in features to deliver directly to social media easily, specificity Facebook, YouTube, Instagram, Instagram stories, Vimeo and Twitter . The color grading is either just a filter or actual CC Premiere based color grading tools (but simpler than Premiere Pro). The App is designed for one click solutions with the ability to dig deeper. This feature has been in Premiere and Audition for some time, and yet it is ideally suited to Rush’s intelligent assistance approach. Anything one can do in Rush can be done in the Creative Cloud tools. For example, the Rush Audio mixing uses Adobe’s intelligence machine learning to do audio ducking of music under dialogue. Rush is just another example of this core editing and motion graphics technology being presented with a different front facing user experience. Premiere Pro and After Effects are themselves all built on the same core technology and have been for some time. (3 minute tour video is included in the download). Īdobe’s aim is to get anyone up to speed in just 3 minutes or less, even if they have no previous editing experience. This provides professional results but with the design component pre-done or ‘pre-packaged’. Adobe’s solution to this is to use templates. The challenge for Adobe is to make this Application a useful tool, and not a toy. Adobe’s Rush project also reflects the move to people being personal computer free, and wanting to just use their mobiles or tablets. Rush is designed to appeal to both VBloggers and professionals who might currently use tools such as the LumaFusion App.īoth the Rush desktop and mobile solutions automatically sync all your Projects to the cloud, allowing one to start on an ipad and complete the project on a laptop. This market is close to the iMovie category and Adobe is having to rethink it’s Premiere Pro tools to cater to this broader audience. For example, at a press event, or sending samples from a location survey, wardrobe check or any number of other occasions when sending or posting raw footage would be wrong, and yet time does not allow for a full edit session. Often times content is timely and being able to edit a package of material up quickly is invaluable. Before one dismisses that individual as an amateur, there are plenty of occasions that you might want such an App. Adobe is aiming at a new class of editors a non-professionals who still wants high quality, but is perhaps not so interested in crafting the content. Rush is built on the same core code as Audition, Premiere Pro and After Effects. We were lucky enough to get a preview, prior to the company unveiling the product at VidCon US 2018, on June 23. Rush is an all-in-one, cross-device video editing app that allows the creation and sharing of content both from your mobile device and desktop computer. This is a new offline editor aimed at Mobile and will be available later this year. Adobe has previewed it’s new Project Rush for the first time.
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